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The domain icuclearning.com.gridhosted.co.uk has the following in the web page, "41 Facts About Online Learners." We observed that the webpage also stated " A Brief History of Gamification." It also stated " Discuss eLearningHelp identify and fulfill solutionsPut your learning onlineDesign and develop coursesWork as part of your teamOr, just hold your hand! Lets discuss your ideas! Our experience is broad and long! Its worth an informal chat - fill in the contact form and a very experienced person will call you! Ours is probably one of the easiest LMS to use! Full Article ." The header had e-learning as the highest ranking keyword. This keyword was followed by LMS, online learning, and learning management which isn't as urgent as e-learning. The other words the site used was assessment. testing is also included but might not be seen by search engines.